Greeting Card Association Announces Winner of 3rd Annual Consumer’s Choice LOUIE Award Facebook Contest
WASHINGTON, D.C. – June 11, 2014: The Greeting Card Association (GCA) is pleased to announce that Marian Heath Greeting Cards has won this year’s Consumer’s Choice LOUIE Award. The award is given to the card that receives the most “Likes” on the LOUIE Awards Facebook page, following the posting of images of all winning cards from the GCA’s annual LOUIE Awards competition.
This year marked the 26th anniversary of the esteemed LOUIE Awards – considered the “Oscars” of the greeting card industry – and the winners were announced at an elegant awards gala held at Espace in New York City on Sunday, May 18. The Consumer’s Choice contest took place from Monday, May 19, through Saturday, May 31, allowing consumers to cast their vote by issuing a “Like” for their top choice.
Marian Heath Greeting Cards’ Consumer’s Choice winning card – depicting two roasting marshmallows on a stick, along with the inside verse: “You make me feel all warm and
soft inside” – won top honors in the Romantic Occasions – $3.50 & Below category at this year’s LOUIE gala. It was designed by Eric Barclay, written by Molly DelMastro, and printed by J.S. McCarthy on Productolith paper. The company will receive its actual Consumer’s Choice LOUIE Award at next year’s gala.
“The Marian Heath team is thrilled and honored to win the Consumer’s Choice LOUIE Award,” states Marc Salkovitz, CEO of Marian Heath Greeting Cards. “This shows we are connecting with consumers – something we pride ourselves on and strive to do everyday. Thanks to all who voted and participated to make this happen.”
Three years ago the GCA launched the Consumer’s Choice contest as a way of increasing the value and notoriety associated with winning a LOUIE Award. In addition, because the award is all about the consumer, one lucky voter has been chosen at random to receive a selection of the winning cards as a prize for participating.
This year’s 26th Anniversary LOUIE Awards competition drew more than 900 entries from 220 companies worldwide, all of which were marketed and sold in the United States during the 2013 calendar year. To learn more about the LOUIE Awards, please visit www.greetingcard.org. To see photos of all of the contenders for this year’s Consumer’s Choice LOUIE Award, click here.
Special thanks go to the 26th Annual LOUIE Award sponsors: Platinum Sponsors – American Greetings; Hallmark. Gold Sponsors – Designer Greetings, Inc.; Infinity Foils, Inc.; Jast Company; National Stationery Show/Emerald Expositions; Universal Engraving, Inc. Silver Sponsors – Avanti Press, Inc.; Neenah Paper. Category Champion – Bobst North America, Inc.; The Madison Park Group. The GCA also extends its gratitude to Universal Presentation Concepts for the generous contribution of the outstanding LOUIE Awards
Exhibit and GCA Lounge at the signature mix™ marketplace – which includes the National Stationery Show® trade show.
About the LOUIE Awards
Launched by the Greeting Card Association in 1988, the prestigious LOUIE Awards recognize the most outstanding greeting cards, invitations, and announcements marketed in the U.S. during the previous calendar year. Named after Louis Prang – the German-born Boston lithographer credited with the birth of the U.S. Christmas card in the 1870s – the competition is open to all domestic and foreign publishers of greeting cards, invitations, and/or announcements, and attracts hundreds of entries annually. Additional information is available at www.greetingcard.org.
About the Greeting Card Association
The Greeting Card Association, headquartered in Washington, D.C., is the U.S. trade association serving the greeting card and social expression industry. Founded in 1941, the GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes, and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level. Managed by Bostrom, the GCA is committed to celebrating, promoting, and preserving the tradition of sending greeting cards. For more information, visit www.greetingcard.org.
Source: Greeting Card Association